1) The kids and families have to be fans of Rob's music.  People don't come to a concert unless they know the artist or his songs.  Help them learn at least 5 songs Rob will be performing at the concert.  Get conversations started about Rob's music, concerts, website, blog, YouTube videos, Facebook page, etc.

2) Get "buy-in" from your Senior Pastor, Leadership Team, and congregation.  If it's an "All-Church" event, you'll draw a bigger audience to hear the gospel and the music.  Everyone knows someone who has kids [or has kids of their own].  Talk up the event and let them help you make it "succeed."

3) make announcements from the [main stage] pulpit and on the "Announcement Rotation" with graphics.  Don't be bashful.  This is an important church-wide event!

4) use [Rob-supplied] graphics, images, and pre-made posters to advertise our event around your church campus, and in local businesses like Chick-fil-A.

5) link from your church's website to Rob's website www.thatROBguy.com.

6) Send invitations out by mail to your VBS list, MOPS groups, Kids' Choir Musical List, Children's Ministry mailing lists, etc.

7) Communicate that it's a "families together" event - not a "drop off your kids" event.  Typically, families don't get to have such a great time, singing and dancing together as a family.

8) Kids dancing onstage with Rob.  This is FUN for them!  Find a homeschool or theater mom to help a team of 4 - 8 - 12 kids to learn the motions to a few of Rob's songs "left-handed" from stage.  Teams of 3-4 kids can be alongside Rob for a few songs during the concert.

9) Sell tickets!  Even if it's only $5/person - $25 max. per family - kids 2 and under FREE.  Great things are worth paying to see.  We pay for baseball tickets, movies, bowling, college classes.  And we get value.  FREE events aren't worth charging for, so they aren't worth coming to [at least they are perceived that way by people].

10) Do contests & giveaways for:
      - kids who recite Bible verses or "join in" in music time at your weekend kids' church meetings
          [enter their name in a drawing for Rob Biagi giveaway items]
      - the kid who brings the most friends to the concert
          [the get the onstage "VIP Treatment" at the concert!]

Most important - pray.  God knows who he needs to have at our event.  Pray that "just the right people" will get the invitation, clear their schedule, and be there.  God is in control!